Contributing to happy, healthier pets
Probiotic pet food
Bacterfield was established in 2006 with the sole purpose of creating probiotic pet food. Since 2009, the company has worked with numerous international specialists to develop a unique and revolutionary range of functional pet food. The company has specialized in the beneficial effects of probiotics and created a new category in pet food for dogs and cats: ProBioticLIVE.
A new category of pet food
The range of probiotic products is the first pet food containing live bacteria. The production of the ProBiotic LIVE range is based on patent EP 2124607 – Pet Food, and according to Bacterfield, no other company has a technology with similar efficacy. The company’s unique technology allows them to keep the bacteria viable throughout a product’s shelf life.
Why probiotics?
Probiotics have proven health benefits and are already well established in human product categories. When used on a daily basis, they improve digestion and overall wellbeing and reduce stress symptoms. Probiotic bacteria are microorganisms that colonize the immature gut or re-establish the disrupted gut flora, thus promoting the mechanism of defence against potential pathogenic bacteria. The feed contains the probiotic microorganism Enterococcus faecium, which is sourced from an internationally recognized culture collection, known as NCIMB.
Marketing strategy
Marketing focuses on professionals’ recommend actions of the products and the benefits of the probiotics. The fact that pet owners are increasingly becoming ‘pet parents’ is creating a growing market for premium pet food products providing health benefits.
Vision for the future
ProBiotic LIVE is a super premium pet food with an extra dimension: beneficial effects provided by the presence of probiotics. Many veterinarians already recommend probiotics because of its proven preventive and supporting qualities. The increasing humanization of pets means people will increasingly focus on pet health and wellness, thus resulting in a growing demand for super-premium functional pet foods. ProBiotic LIVE is the perfect answer to this new demand.
Bacterfield GmbH
Jorgen Baymler:
j.baymler@bacterfield.com
bacterfield.com
Source: Global trends: pet food PETS International May 2016
